WHO WE ARE

Welcome to 2X, where creativity takes center stage, and stories come to life. Originating as an independent music company in Southern Alberta, we're more than just a label — we're a platform for artists, founded by artists, placing music and entertainment above all.
At 2X, we're not just about the music; we're about creating equal opportunities. We strive to break barriers for minority groups, people of color, and youth, recognizing the power of music in expressing emotions and experiences. 
Through media production, consulting, and event management, we extend our passion for storytelling beyond music, turning your projects into extraordinary experiences. Join us in building a future that embraces diversity, where every story finds its resonance. Welcome to 2X — where creativity and inclusivity converge.

ABOUT US

  • At 2X, we envision a world where creativity knows no bounds. Our vision is to foster a global community of artists and creators, providing a dynamic platform for them to unleash their unique stories and redefine the art of expression. Through innovation, inclusivity, and unwavering commitment, we aim to inspire and amplify the voices that shape our diverse and vibrant creative tapestry.

  • At 2X, we're not just an organization; we're a vibrant community of creators, dreamers, and visionaries. Our journey began with a simple yet powerful idea: to provide a platform for creatives to unfurl their talents and bring their artistic visions to life. Our team comprises seasoned veterans and enthusiastic individuals united by an unconditional focus on performance.

  • Like many great stories, ours started in the crucible of creativity. We understand that true artistry knows no bounds, and it's the key to sharing stories that resonate and inspire. Whether you're an emerging artist or an established brand, we're here to amplify your voice and transform your narrative into a captivating masterpiece.

  • Our core values — Diversity, Imagination, and Innovation — are more than words; they're the driving force behind everything we do. We're not just here for creatives; we're here for brands seeking to tell their stories. We believe in the power of stories to shape who we are, connect us to our communities, and inspire us to be better.

  • From facilitating events and workshops to providing artist support, development, and media services, we empower individuals to share their stories and claim their narrative. At 2X, we cultivate a thriving community where creativity thrives. Welcome to a world where stories come alive, and where together, we elevate the art of storytelling.